At Velvetiére, we value your trust and are committed to protecting your privacy. This policy explains how we handle your personal information when you visit our website, make a purchase, or interact with us.

Who We Are

Velvetiére is a UK-based luxury scrunchie retailer. We’re the data controller responsible for your personal information. Contact us at: contact@velvetiere.co.uk

Information We Collect

We may collect:

Identity & Contact Data: Name, email, phone number, and billing/shipping address when you order or sign up.

Transaction Data: Payment details (processed securely via third-party providers—we don’t store full card info).

Website Use: IP address, browser type, and pages visited via cookies (see our Cookie Policy).

Communications: Emails or messages you send us.

How We Use Your Information

We process your data lawfully under UK GDPR:

To Fulfill Orders: Process purchases, deliver scrunchies, and handle returns (contract basis).

To Improve Our Service: Analyse site usage and preferences (legitimate interest).

To Keep You Informed: Send order updates or, with your consent, marketing emails (consent basis).

To Comply: Meet legal obligations, like tax records (legal obligation basis).

Who We Share It With

Service Providers: Delivery companies, payment processors, and IT hosts (e.g., website platform)—all UK GDPR-compliant.

Legal Authorities: If required by law.
We don’t sell your data—ever.

How Long We Keep It

Order data: 6 years (for tax compliance).

Marketing consents: Until you unsubscribe.

Website analytics: Up to 2 years.
After this, we securely delete or anonymise it.

Your Rights

Under UK GDPR, you can:

Access, correct, or delete your data.

Restrict or object to processing (e.g., marketing).

Request data portability.

Withdraw consent anytime.
Email contact@velvetiere.co.uk to exercise these rights. You can also complain to the ICO (www.ico.org.uk).

How We Protect It

We use secure servers, encryption, and strict access controls. Payments are processed via trusted third parties. Still, no system is 100% secure—please keep your account details safe.

Cookies

We use cookies for site functionality and analytics. Manage preferences via our Cookie Policy or your browser settings.

International Transfers

If data leaves the UK (e.g., to an EU-based host), we ensure UK GDPR standards via adequacy decisions or safeguards.

Updates

We may tweak this policy—check back here for the latest. Last updated: February 25, 2025.

Questions?

Reach us at contact@velvetiere.co.uk Your privacy matters to us.