Who we are

Our Mission

Velvetiére was created to craft exquisite Scrunchies that combined beautiful aesthetics and practicality with a more conscious approach to production and this runs through everything we do and every decision we make.

Our Process

Each piece in our collection is carefully crafted and curated by our team of talented artisans with many made to order. This allows us to keep a tight rein on the high quality of our craftsmanship and reduce our fabric wastage by only creating scrunchies that already have a home!

Our Philosophy

We are dedicated to crafting high quality luxury Scrunchies that will become your next timeless wardrobe staple and are committed to doing so through cruelty free means by only working with fabric that are vegan friendly, we’ve grown rather fond of the humble silk moth!